In the past few years, there has been an increasing demand to work from home. However, thanks to the new, more affordable home-based technologies, this is no longer just a dream but a real possibility for many a worker. As website design industry statistics reveal, technology has led to rapid advances in the web design industry.
Namely, an efficient, well-developed, web design can increase the traffic of your page and bring in more customers that will buy your product or services. Your website has an immense influence on how potential consumers perceive your business (as well as your credibility) — hence why we’ve created this list of statistics and facts, to help you see how important the website design industry truly is.
If you’re a web developer or designer who wants to know some interesting statistics for the industry, keep scrolling.
In addition, there are more than 260 million people that are connected to the internet via a broadband connection. This results in the everyday increase in internet traffic, which means that with each passing day our world is becoming more and more interconnected.
Research has shown that users need 0.05 seconds to analyze a website design and decide whether to stay on the page or leave. Users’ opinion forms quickly and first impressions of a website have a crucial role in the overall success of a website.
People definitely judge a book by its cover. Badly designed web pages simply won’t give your potential consumers any inspiration, and website design facts show that a well-designed website should be diverse, personalized, and should also find ways to grab the user’s attention.
Nearly half of all internet users claim that a business’ credibility can be judged from their website design. The potential consumers will judge the company by its website’s features, which only shows how great the importance of website design is. A company’s website reflects its impact on its audience because it projects the image of the company.
First impressions matter the most when making a successful website. Moreover, 85% of users will leave the website if it has a poorly done design. In addition, more than half of the users, as the first impression statistics reveal, would not return to a website due to the website aesthetics.
This tremendously popular industry, that includes services like graphic design and user experience design, has grown by 6.6% from 2014 to 2019. It employs more than 144,500 people and it includes more than 75,000 businesses, according to the latest website design industry statistics.
In order to establish a presence on the internet, funnel traffic, and perhaps even encourage sales, more than 30% of all the websites that have ever been live had used some form of user experience, ecommerce solutions, or some other forms of website design.
It’s hard to get a second chance on the internet, because bad design, aesthetics, and low usability will ruin a website’s credibility. However, improving the website and turning it into a modern, responsive design may improve the overall user experience and conversion rates.
A highly responsive website will bring more traffic and potential customers. Businesses can prevent a 7% loss in possible conversions by increasing the loading speed of their website. Moreover, decreasing the website loading speed from 8 to 2 seconds can boost conversion rates by up to 74%.
According to some of the latest web insights, users want to read a beautifully designed website, instead of a plain one. Furthermore, research has found that a crowded web design, which confuses the users and makes them click the “back” button, is the biggest and most common mistake small businesses make.
A staggering 8 out of 10 users, as the responsive web design statistics report, will not engage with a page that doesn’t display well on some of their devices. This is yet another reason for businesses to invest in web design and content formatting that will look good on every device.
In addition, it will also bring 117% more clicks on the website. Moreover, as some of the web development statistics from 2018 show, web pages that have optimized and increased their loading speed to 2.4 seconds had a 12.8% bounce rate, whereas web pages that loaded in 3.3 seconds had a 20% bounce rate.
Color psychology is real, and this is one of the stats that proves it. Furthermore, women consider orange to be the color associated with the least successful businesses, while men chose purple for this category. The same survey also showed that, among famous brand logos, Google websites design, including Apple, Nike, Coca-Cola, and FedEx, had the best logo design overall.
Images are amazing because they give significance and depth to the users’ first impression of a website. Surveys have found that users spend the most time looking at the prime image on the website, so businesses should provide an image that will effectively communicate the message they want their website to convey while reinforcing their brand.
Websites that are not mobile responsive usually have a poor website design, and they don’t provide an optimal user experience. Having a well-designed website for mobile phones means an increase in potential consumers and a more successful business.
Not having a mobile-friendly website design is not a smart practice. In addition, 48% of users also claim that if the business web page of a particular company is not mobile-friendly, it’s a sign that the business in question simply doesn’t care enough about their users.
As the website statistics for 2018 have already revealed, users need 0.05 seconds to decide whether they will stay on a website or leave the page. If they have to pinch to zoom a web page, they’ll need even less than 0.05 seconds to leave the page. Compelling and easy to navigate mobile web pages are crucial for a successful website.
In addition, the best mobile website design must include the company’s contact information, because 64% of the users claim they would want to see it on the homepage. Furthermore, 44% of users leave a website if there’s no contact information.
Half of the users prefer shopping via their mobile phones, and the increased mobile phone usage means that a well thought out website design and the impact on sales are deeply connected. Businesses have started making mobile-friendly websites to make more money, and with the growth of smartphone usage and higher internet speeds, this trend is likely to grow even more.
Both users and Google prefer mobile-friendly web pages. Since April 2015, Google has been prioritizing well responsive web pages in their search engine results page, and website facts have already shown that almost half of the users will click on another page if the website they are searching for is not mobile-friendly.
One survey has found that laptops and desktop computers are the most commonly used devices for browsing the internet. However, Millennials are mostly using smartphones for browsing the internet, as the statistics of one mobile website design company report. Moreover, the same statistics report that today smartphones account for 2 out of 3 minutes spent on the internet.
Marketers have recognized the importance of mobile-friendly web pages and are investing considerable funds in the same. Businesses need to have a mobile optimization strategy to stay competitive. Furthermore, as the website design industry statistics have predicted, mobile advertising accounted for 72% of the digital ad spending in the US.
This is why web designers have started giving more attention to mobile optimization. This data comes as no surprise, since the smartphone market has also grown, and mobile internet connection has become faster, more reliable, and cheaper than some standard landline connections.
By far we have seen that three-quarters of users judge a website by the first impression they get from it. A slow-loading site costs retailers billions of dollars, but also, a great number of potential consumers, who will not just idly sit by waiting for slow websites to load.
After finding a new website through a referral site, half of the users say they want to go to the navigation menu and orient themselves. In addition, 36% of users who reach a company’s website through a referral web page click on the company’s logo to reach the homepage.
The average cost of this type of web design services, for a large business with only the essential features, is actually around $32,000, and it takes up to two months to design such a site. However, approximately 28% of small business owners spend even less than $500 on their website design. Naturally, the cost of the website depends on the design itself, but 38% of small businesses don’t have any type of website.
The website design industry statistics reveal that the “retail apocalypse” is happening right now, and it’s bringing an enormous shift to digital stores — hence why online stores need to make their websites appealing to potential customers, but they also need to be responsive.
Potential customers want to know what a retailer wants them to do, but that doesn’t mean they will always do it. Web design facts from 2018 have discovered that users want to see a CTA, because that is a quick way for them to get in contact with a retailer, and a good way to boost a website’s credibility.
We have already mentioned that the average attention span of a potential consumer is 6.8 seconds. However, some of the design statistics have proven that the use of visual assets on a company’s website can prolong this time by 50 milliseconds.
This means that half of the eCommerce revenue comes from mobile devices (already). It’s estimated that this number will grow rapidly since the usage of smartphones and internet traffic is growing rapidly as well.
An industry survey from 2018 discovered that 84% of respondents believe that businesses that are driven by design outperform their competitors. The same survey also claims that no matter the business, a visually attractive website will impress the existing customers and bring in new ones, further increasing the overall success of the business.
(Interaction Design Foundation)
Web design represents the website design that is displayed on the internet. It includes everything about one website — the content of the website, the way it looks, as well as the way it works overall. Since the mid-2010s, web design also refers to website design for smartphones and tablets since their usage has increased enormously.
Web development is an umbrella term that refers to the overall developing process of a web page. This includes web design, web content development, eCommerce development, web server and network security configuration, as well as client liaison and client-side or server-side scripting.
These website design industry statistics show us just how important a well-designed website is for attracting more visitors, clicks, users, and potential customers. Moreover, investing in mobile optimization, fast loading websites, and high-quality pictures and videos, will give you a competitive website that both the users and the search engines will love, improving your sales and the overall success of your business.