31 Powerful Website Design Industry Statistics for 2020
In the past few years, there has been an increasing demand to work from home. However, thanks to the new, more affordable home-based technologies, this is no longer just a dream but a real possibility for many a worker. As website design industry statistics reveal, technology has led to rapid advances in the web design industry.
Namely, an efficient, well-developed, web design can increase the traffic of your page and bring in more customers that will buy your product or services. Your website has an immense influence on how potential consumers perceive your business (as well as your credibility) — hence why we’ve created this list of statistics and facts, to help you see how important the website design industry truly is.
Top 10 Key Web Design Industry Statistics and Facts:
- At this moment, there are more than 200 million active websites on the internet.
- Users take 50 milliseconds to decide whether they like a website or not.
- The first impression of users is 94% related to the website design.
- The web design industry in the US is worth more than $38 billion.
- Around 88% of users will not return to a website after a bad experience.
- Statistics on industrial website design have found that 73% of businesses invest in web design to make their brand different than others.
- Regular optimization of a website will bring 113% more visits.
- About 57% of users will not recommend a business if its website is not mobile responsive.
- Every year, retailers lose $2.6 billion because of websites that are loading too slow.
- Around 59% of consumers will engage with a well-designed webpage.
If you’re a web developer or designer who wants to know some interesting statistics for the industry, keep scrolling.
Overall Web Design Stats
1. At this moment, there are more than 200 million active websites on the internet.
(Brandon Gaille)
In addition, there are more than 260 million people that are connected to the internet via a broadband connection. This results in the everyday increase in internet traffic, which means that with each passing day our world is becoming more and more interconnected.
2. Users take 50 milliseconds to decide whether they like a website or not.
(Sweor)
Research has shown that users need 0.05 seconds to analyze a website design and decide whether to stay on the page or leave. Users’ opinion forms quickly and first impressions of a website have a crucial role in the overall success of a website.
3. It’s estimated that 2 out of 3 people like to browse through a beautifully designed site.
(Blog Red)
People definitely judge a book by its cover. Badly designed web pages simply won’t give your potential consumers any inspiration, and website design facts show that a well-designed website should be diverse, personalized, and should also find ways to grab the user’s attention.
4. Website design is a key factor for deciding if the business is credible for 48% of people.
(Blue Corona)
Nearly half of all internet users claim that a business’ credibility can be judged from their website design. The potential consumers will judge the company by its website’s features, which only shows how great the importance of website design is. A company’s website reflects its impact on its audience because it projects the image of the company.
5. The first impression of users is 94% related to the website design.
(Blog Red)
First impressions matter the most when making a successful website. Moreover, 85% of users will leave the website if it has a poorly done design. In addition, more than half of the users, as the first impression statistics reveal, would not return to a website due to the website aesthetics.
6. The web design industry in the US is worth more than $38 billion.
(Ibis World)
This tremendously popular industry, that includes services like graphic design and user experience design, has grown by 6.6% from 2014 to 2019. It employs more than 144,500 people and it includes more than 75,000 businesses, according to the latest website design industry statistics.
7. Approximately one-third of all live websites have used some form of the website design industry to establish their online presence.
(Brandon Gaille)
In order to establish a presence on the internet, funnel traffic, and perhaps even encourage sales, more than 30% of all the websites that have ever been live had used some form of user experience, ecommerce solutions, or some other forms of website design.
User Experience and Web Design Statistics
8. Around 88% of users will not return to a website after a bad experience.
(Sweor)
It’s hard to get a second chance on the internet, because bad design, aesthetics, and low usability will ruin a website’s credibility. However, improving the website and turning it into a modern, responsive design may improve the overall user experience and conversion rates.
9. About 47% of users expect a website to load in 2 seconds or less.
(StandardFirms)
A highly responsive website will bring more traffic and potential customers. Businesses can prevent a 7% loss in possible conversions by increasing the loading speed of their website. Moreover, decreasing the website loading speed from 8 to 2 seconds can boost conversion rates by up to 74%.
10. Approximately two-thirds of users who have 15 minutes to go through a website want to read something beautifully designed.
(Blue Corona)
According to some of the latest web insights, users want to read a beautifully designed website, instead of a plain one. Furthermore, research has found that a crowded web design, which confuses the users and makes them click the “back” button, is the biggest and most common mistake small businesses make.
11. It’s estimated that 80% of users will leave a website if it does not display well on their device.
(Ironpaper)
A staggering 8 out of 10 users, as the responsive web design statistics report, will not engage with a page that doesn’t display well on some of their devices. This is yet another reason for businesses to invest in web design and content formatting that will look good on every device.
12. Regular optimization of a website will bring 113% more visits.
(Blog Red)
In addition, it will also bring 117% more clicks on the website. Moreover, as some of the web development statistics from 2018 show, web pages that have optimized and increased their loading speed to 2.4 seconds had a 12.8% bounce rate, whereas web pages that loaded in 3.3 seconds had a 20% bounce rate.
13. A survey found that 57% of people believe that blue is the best color for a website design.
(Brandon Gaille)
Color psychology is real, and this is one of the stats that proves it. Furthermore, women consider orange to be the color associated with the least successful businesses, while men chose purple for this category. The same survey also showed that, among famous brand logos, Google websites design, including Apple, Nike, Coca-Cola, and FedEx, had the best logo design overall.
14. Users look at the prime image of the website for 5.94 seconds.
(Sweor)
Images are amazing because they give significance and depth to the users’ first impression of a website. Surveys have found that users spend the most time looking at the prime image on the website, so businesses should provide an image that will effectively communicate the message they want their website to convey while reinforcing their brand.
Mobile Web Design Stats
15. About 57% of users will not recommend a business if its website is not mobile responsive.
(Sweor)
Websites that are not mobile responsive usually have a poor website design, and they don’t provide an optimal user experience. Having a well-designed website for mobile phones means an increase in potential consumers and a more successful business.
16. It’s estimated that 40% of users say that they would switch to another search result if the first one is not mobile-friendly.
(SAG IPL)
Not having a mobile-friendly website design is not a smart practice. In addition, 48% of users also claim that if the business web page of a particular company is not mobile-friendly, it’s a sign that the business in question simply doesn’t care enough about their users.
17. More than 85% of US adults believe that the mobile version of a website should be better than the desktop version.
(Sweor)
As the website statistics for 2018 have already revealed, users need 0.05 seconds to decide whether they will stay on a website or leave the page. If they have to pinch to zoom a web page, they’ll need even less than 0.05 seconds to leave the page. Compelling and easy to navigate mobile web pages are crucial for a successful website.
18. Approximately 62% of businesses have increased their sales by making only mobile-friendly platforms for their websites.
(StandardFirms)
In addition, the best mobile website design must include the company’s contact information, because 64% of the users claim they would want to see it on the homepage. Furthermore, 44% of users leave a website if there’s no contact information.
19. More than 50% of the overall eCommerce revenue comes from mobile phones.
(Infront Webworks)
Half of the users prefer shopping via their mobile phones, and the increased mobile phone usage means that a well thought out website design and the impact on sales are deeply connected. Businesses have started making mobile-friendly websites to make more money, and with the growth of smartphone usage and higher internet speeds, this trend is likely to grow even more.
20. Even though there is a high demand for mobile-friendly websites, 91% of small businesses don’t have one.
(BP Studios)
Both users and Google prefer mobile-friendly web pages. Since April 2015, Google has been prioritizing well responsive web pages in their search engine results page, and website facts have already shown that almost half of the users will click on another page if the website they are searching for is not mobile-friendly.
21. Around 90% of people regularly use multiple screens.
(Blue Corona)
One survey has found that laptops and desktop computers are the most commonly used devices for browsing the internet. However, Millennials are mostly using smartphones for browsing the internet, as the statistics of one mobile website design company report. Moreover, the same statistics report that today smartphones account for 2 out of 3 minutes spent on the internet.
22. 51% of digital ad budgets were allocated for mobile ads in 2016.
(IMPACT)
Marketers have recognized the importance of mobile-friendly web pages and are investing considerable funds in the same. Businesses need to have a mobile optimization strategy to stay competitive. Furthermore, as the website design industry statistics have predicted, mobile advertising accounted for 72% of the digital ad spending in the US.
23. In 2018, 52.2% of all the web traffic in the world came from mobile phones.
(Statista)
This is why web designers have started giving more attention to mobile optimization. This data comes as no surprise, since the smartphone market has also grown, and mobile internet connection has become faster, more reliable, and cheaper than some standard landline connections.
Retail Website Design Statistics
24. Every year retailers lose $2.6 billion because of websites that are loading too slow.
(Sweor)
By far we have seen that three-quarters of users judge a website by the first impression they get from it. A slow-loading site costs retailers billions of dollars, but also, a great number of potential consumers, who will not just idly sit by waiting for slow websites to load.
25. 50% of users who reach a company’s website through a referral site use the navigation menu to orient themselves, as responsive website statistics report.
(Tyton Media)
After finding a new website through a referral site, half of the users say they want to go to the navigation menu and orient themselves. In addition, 36% of users who reach a company’s website through a referral web page click on the company’s logo to reach the homepage.
26. Only 30% of small businesses spend between $1,000 and $10,000 for their website design.
(WebAlive)
The average cost of this type of web design services, for a large business with only the essential features, is actually around $32,000, and it takes up to two months to design such a site. However, approximately 28% of small business owners spend even less than $500 on their website design. Naturally, the cost of the website depends on the design itself, but 38% of small businesses don’t have any type of website.
27. Around 59% of consumers would engage with a well-designed webpage.
(G2 Crowd)
The website design industry statistics reveal that the “retail apocalypse” is happening right now, and it’s bringing an enormous shift to digital stores — hence why online stores need to make their websites appealing to potential customers, but they also need to be responsive.
28. A call to action (CTA) is missing from 70% of small businesses’ website homepages.
(Sweor)
Potential customers want to know what a retailer wants them to do, but that doesn’t mean they will always do it. Web design facts from 2018 have discovered that users want to see a CTA, because that is a quick way for them to get in contact with a retailer, and a good way to boost a website’s credibility.
29. Graphic design is very important for a successful business, according to 80% of small business owners.
(FinancesOnline)
We have already mentioned that the average attention span of a potential consumer is 6.8 seconds. However, some of the design statistics have proven that the use of visual assets on a company’s website can prolong this time by 50 milliseconds.
30. Mobile eCommerce revenue makes for 50% of the total eCommerce revenue in the US in 2018.
(Sweor)
This means that half of the eCommerce revenue comes from mobile devices (already). It’s estimated that this number will grow rapidly since the usage of smartphones and internet traffic is growing rapidly as well.
31. Statistics on industrial website design have found that 73% of businesses invest in web design to make their brand more different than others.
(WebAlive)
An industry survey from 2018 discovered that 84% of respondents believe that businesses that are driven by design outperform their competitors. The same survey also claims that no matter the business, a visually attractive website will impress the existing customers and bring in new ones, further increasing the overall success of the business.
FAQs
What is web design?
(Interaction Design Foundation)
Web design represents the website design that is displayed on the internet. It includes everything about one website — the content of the website, the way it looks, as well as the way it works overall. Since the mid-2010s, web design also refers to website design for smartphones and tablets since their usage has increased enormously.
What industry is web development?
(Netgen)
Web development is an umbrella term that refers to the overall developing process of a web page. This includes web design, web content development, eCommerce development, web server and network security configuration, as well as client liaison and client-side or server-side scripting.
The Bottom Line
These website design industry statistics show us just how important a well-designed website is for attracting more visitors, clicks, users, and potential customers. Moreover, investing in mobile optimization, fast loading websites, and high-quality pictures and videos, will give you a competitive website that both the users and the search engines will love, improving your sales and the overall success of your business.